Senior Brand & Visual Designer · Art Director
Priya Maruthapillai
I lead integrated brand experiences across campaigns, digital, motion and emerging AI—combining strategic thinking with 13+ years of multidisciplinary creative experience.
- 13+
- Years of brand & communications experience
- 20%
- Campaign engagement lift
- 50+
- Videos & animations produced
- 5
- Awards & recognitions
01 — Case studies
Selected Work
Integrated campaigns, brand systems and digital experiences shaped from concept through execution.
Integrated Campaign · Art Direction · Motion · Social
Veterans Week Campaign
Brand Communications · Motion · Digital Experience
Stanley Black & Decker
Campaign Design · Social · Advocacy · Print
National Addiction Treatment Week
Editorial Design · Brand Storytelling · Campaign Creative
Charlottesville Albemarle SPCA
Animation · Video · Narrative Design
Motion & Visual Storytelling
Generative AI · Art Direction · Motion · Experimental Creative
AI Creative Lab
02 — Archive
Selected Archive
Additional work across identity, digital, editorial, interface design and visual experimentation.
03 — Practice
Where I work
Three sides of the practice. Each card takes its own image—swap them any time.
About
Strategy to execution
I'm a communications and brand manager with 13+ years of experience turning complex missions into clear, engaging campaigns across digital, social, email and print. My work spans public-sector, nonprofit, government-adjacent and corporate organizations where the message matters as much as the medium.
I connect strategy to execution — developing messaging frameworks, managing content systems and carrying a consistent brand voice across every touchpoint, from stakeholder presentations to social feeds and CMS-driven digital experiences.
- Stanley Black & Decker
- CALIBRE Systems
- American Society of Addiction Medicine
- JD Advisors
- Charlottesville Albemarle SPCA
- National Guard Museum · AT&T
Capabilities
Brand and communications leadership
I connect strategy, voice and execution across channels, building coherent communications systems rather than one-off deliverables.
- 01
Brand & Communications Strategy
Messaging frameworks, positioning and brand standards that keep teams aligned and audiences clear on who you are.
- 02
Integrated Campaign Messaging
Campaign narratives translated into coherent digital, social, email, print and event communications.
- 03
Social & Email Content
Platform-native content, sequences and editorial calendars built for engagement and consistency.
- 04
Digital & CMS Experiences
Web content, intranets and digital publishing systems organized around clarity, accessibility and user needs.
- 05
Content Systems & Governance
Templates, guidelines and asset libraries that help teams produce on-brand communications efficiently.
- 06
Mission-Driven Storytelling
Impact reporting, stakeholder narratives and advocacy materials that translate complex issues into human stories.